There are so many ways to promote your brand these days. Online, print, radio, television, outdoor, sponsorships, and of course premiums, otherwise known as logo merchandise, are just a few.
Whatever methods you choose, be aware that some will last a long time, and others will expire quickly. TV and radio are exciting, because the medium has a lot in common with life itself. But it’s also the quickest to dissipate, and generally the most expensive, both in terms of production and media buying. Print historically was nice, but these days, many people are too busy to read, and because newsprint costs so much, periodicals tend to have a higher ratio of ads, so yours could get lost.
Outdoor and sponsorships are hard to measure, and can be expensive in terms of outlay, but they can be a lot of fun and rewarding. Perhaps I am biased, but it seems to me that logoware that may be best of all. It’s something you can enjoy, along with your friends, family and employees. It lasts a long time, which is important to getting a return on your investment. And best of all, it reminds your clients and prospects of your company, in their office, their homes, on the golf course, and on the road, sometimes creating conversations with people who may be unfamiliar with your brand.
There are so many products to put your logo on, it’s hard to choose. That’s why having an expert is important. Someone who knows you and your business, as well as the products available, and how to serve your needs. Get your business the promotion it needs, and enjoy doing it, for the least amount of money and stress, and with the longest shelf life you can. That will serve your business well.
Seriously, if you have a brand, you should be writing about it at least a few times per week. Don’t forget about Linked In, it’s a very powerful site, and I believe I heard the company is going public. Get your profile up there, and make sure it’s seen by at least one person each day.
In the past, networking in person was the real deal. It still is, if you have the time and the funds for it. BNI, chamber meetings, golf, it’s all good. But in their absence, you can join groups online, and choose Meetup groups that keep you learning, and sharing with others who may be interested in doing business with you.
If you need help with blogging, there are resources out there. Free images, affirmations to share, and news people can use. Give your assistance to others, don’t think of it as a sales space, think of it as a place to give to others, so they will get to know your talents and your caring. What you give always comes back to you.
We see so many more colors this time of year. Red and yellow and white and pink and purple and green flowers and trees and grass and birds are begging us to go outside.
Have you been spending more time outdoors? Being outdoors is not just walking to the car and from the car, but taking long strolls along tree-lined streets. Rediscovering ponds, parks, zoos, playgrounds and bike paths. Playing some golf, tennis, baseball or soccer, and of course watching the kids’ games.
Yes, the evenings can still be chilly, but we are far away from one quarter ago, when we were barraged by snow and more snow, which only gave us white and then dull grey!
No matter what your situation–job seeker, harried mother, executive, or retiree, Spring is a time to appreciate nature, and to immerse yourself in it, and share it with someone you care about. Get those picnic baskets, lawn chairs and sun shades ready–Summer’s almost here!