Advertising Shelf Life

There are so many ways to promote your brand these days. Online, print, radio, television, outdoor, sponsorship, and of course premiums, otherwise known as logo merchandise, are just a few.

Whatever methods you choose, be aware that some will last a long time, and others will expire quickly. TV and radio are exciting, because the medium has a lot in common with life itself. But it’s also the quickest to dissipate, and generally the most expensive, both in terms of production and media buying. Print historically was nice, but these days, many people are too busy to read, and because newsprint costs so much, periodicals tend to have a higher ratio of ads, so yours could get lost.

Outdoor and sponsorship are hard to measure, and can be expensive in terms of outlay, but they can be a lot of fun and rewarding. Perhaps I am biased, but it seems to me that logoware that may be best of all. It’s something you can enjoy, along with your friends, family and employees. It lasts a long time, which is important to getting a return on your investment. And best of all, it reminds your clients and prospects of your company, in their office, their homes, on the golf course, and on the road, sometimes creating conversations with people who may be unfamiliar with your brand.

There are so many products to put your logo on, it’s hard to choose. That’s why having an expert is important. Someone who knows you and your business, as well as the products available, and how to serve your needs. Get your business the promotion it needs, and enjoy doing it, for the least amount of money and stress, and with the longest shelf life you can. That will serve your business well.